[Company Name] Sales Battlecards
Callout:
These battlecards provide strategic insights to help you win against our top competitors. Use this information to anticipate objections, highlight our unique value, and effectively position our solution.
Greetings {recipient's name} 👋, I'm excited to begin our adventure for {project} here. This collaborative platform will act as our main headquarters, containing all the details related to our project for {company name}. Best, Andy
Quick Navigation
Competitor | Market Position | Win Rate | Jump to Battlecard |
|---|---|---|---|
[Competitor 1] | [Position] | [%] | [Link to tab] |
[Competitor 2] | [Position] | [%] | [Link to tab] |
[Competitor 3] | [Position] | [%] | [Link to tab] |
How to Use These Battlecards
Qualification Questions
What business challenges is the prospect trying to solve?
Which competitors are they considering?
What decision criteria are they using to evaluate solutions?
Who are the key stakeholders in the decision process?
Pre-Call Preparation
Review the appropriate competitor battlecard
Prepare specific differentiation points
Anticipate potential objections
Identify customer references in similar situations
During the Call
Listen for competitor mentions
Address objections with prepared responses
Highlight our unique advantages
Document any new competitive intelligence
