Objection-Handling Playbook
Distribute logoPowered by Distribute

Objection-Handling Playbook

📖

This playbook is designed to help [Your Company]'s sales team effectively address objections raised by [Prospect Company] during the sales process. Customize each section with specific information relevant to this prospect.

The Value of Objections

Objections signal engagement and provide valuable insight into the prospect's concerns and decision-making process. Each objection is an opportunity to strengthen the relationship and clarify your value proposition.

Objection Handling Framework

The LARA Method

Listen completely to understand the full objection

0/2 completed

Take notes without interrupting

none
Take notes without interrupting

Assignee
Not assigned

Due date
No due date

Identify underlying concerns

none
Identify underlying concerns

Assignee
Not assigned

Due date
No due date

Acknowledge the legitimacy of their concern

0/2 completed

Validate their perspective

none
Validate their perspective

Assignee
Not assigned

Due date
No due date

Show empathy for their position

none
Show empathy for their position

Assignee
Not assigned

Due date
No due date

Respond with evidence and clarity

0/2 completed

Share relevant data points

none
Share relevant data points

Assignee
Not assigned

Due date
No due date

Provide customer success stories

none
Provide customer success stories

Assignee
Not assigned

Due date
No due date

Ask for feedback on your response

0/2 completed

Confirm understanding

none
Confirm understanding

Assignee
Not assigned

Due date
No due date

Identify any remaining concerns

none
Identify any remaining concerns

Assignee
Not assigned

Due date
No due date


Current Objections from [Prospect Company]

Objection

Raised By

Date

Status

Response Strategy

[Objection 1]

[Name/Role]

[Date]

[Open/Addressed]

[Page link]

[Objection 2]

[Name/Role]

[Date]

[Open/Addressed]

[Page link]

[Objection 3]

[Name/Role]

[Date]

[Open/Addressed]

[Page link]


Objection Resolution Process

➡️

Objection Raised

Document the exact wording and context

➡️

Initial Response

Provide immediate acknowledgment

➡️

Research Phase

Gather specific evidence and examples

➡️

Strategic Response

Deliver comprehensive, tailored rebuttal

➡️

Follow-up

Confirm resolution or address lingering concerns


Supporting Materials

Type

Description

Use For

Link

Case Study

[Brief description]

[Relevant objections]

[Link]

ROI Analysis

[Brief description]

[Relevant objections]

[Link]

Comparison Sheet

[Brief description]

[Relevant objections]

[Link]

Testimonial Video

[Brief description]

[Relevant objections]

[Link]


Greetings {recipient's name} 👋, I'm excited to begin our adventure for {project} here. This collaborative platform will act as our main headquarters, containing all the details related to our project for {company name}. Best, Andy

User profile avatar
AndyAccount Executive • Distribute

"Behind every objection is a question that hasn't been answered or a value that hasn't been communicated."