This playbook is designed to help [Your Company]'s sales team effectively address objections raised by [Prospect Company] during the sales process. Customize each section with specific information relevant to this prospect.
The Value of Objections
Objections signal engagement and provide valuable insight into the prospect's concerns and decision-making process. Each objection is an opportunity to strengthen the relationship and clarify your value proposition.
Objection Handling Framework
The LARA Method
Listen completely to understand the full objection
Take notes without interrupting
Identify underlying concerns
Acknowledge the legitimacy of their concern
Validate their perspective
Show empathy for their position
Respond with evidence and clarity
Share relevant data points
Provide customer success stories
Ask for feedback on your response
Confirm understanding
Identify any remaining concerns
Current Objections from [Prospect Company]
Objection | Raised By | Date | Status | Response Strategy |
---|---|---|---|---|
[Objection 1] | [Name/Role] | [Date] | [Open/Addressed] | [Page link] |
[Objection 2] | [Name/Role] | [Date] | [Open/Addressed] | [Page link] |
[Objection 3] | [Name/Role] | [Date] | [Open/Addressed] | [Page link] |
Objection Resolution Process
Objection Raised
Document the exact wording and context
Initial Response
Provide immediate acknowledgment
Research Phase
Gather specific evidence and examples
Strategic Response
Deliver comprehensive, tailored rebuttal
Follow-up
Confirm resolution or address lingering concerns
Supporting Materials
Type | Description | Use For | Link |
---|---|---|---|
Case Study | [Brief description] | [Relevant objections] | [Link] |
ROI Analysis | [Brief description] | [Relevant objections] | [Link] |
Comparison Sheet | [Brief description] | [Relevant objections] | [Link] |
Testimonial Video | [Brief description] | [Relevant objections] | [Link] |
Greetings {recipient's name} 👋, I'm excited to begin our adventure for {project} here. This collaborative platform will act as our main headquarters, containing all the details related to our project for {company name}. Best, Andy

"Behind every objection is a question that hasn't been answered or a value that hasn't been communicated."