LinkedIn Prospecting Playbook
Greetings {recipient's name} 👋, I'm excited to begin our adventure for {project} here. This collaborative platform will act as our main headquarters, containing all the details related to our project for {company name}. Best, Allura Abba Buot
Target Persona Overview
Ideal Prospect Profile
Industry: [Industry]
Company Size: [Size Range]
Decision Maker Role: [Role/Title]
Pain Points: [List Key Pain Points]
LinkedIn Activity Level: [High/Medium/Low]
Connection Strategy
Approach | Template Message | When to Use | Follow-up Timeline |
|---|---|---|---|
Direct Connection | [Personalized template here] | New prospects | 3-5 days |
Mutual Connection | [Leveraging shared connection template] | Warm introductions | 2-3 days |
Content Engagement | [Comment template for prospect's content] | Active posters | Same day |
Group Interaction | [Group-based outreach template] | Shared group members | 4-7 days |
Personalization Guidelines
Research Checklist
Recent company news/announcements
Prospect's recent posts or activities
Shared connections/interests
Content they've engaged with
Career milestones or transitions
Personalization Elements
Specific reference to their work/post
Relevant industry insight
Mutual connection mention
Genuine compliment on achievement
Shared interest or background
