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Greetings {recipient's name} 👋,

I'm excited to begin our adventure for {project} here. This collaborative platform will act as our main headquarters, containing all the details related to our project for {company name}.

Best,
Andy

Account Executive

Andy

<h3>Account Information</h3><div company="Distribute" description="Greetings {recipient&apos;s name} 👋,

I&apos;m excited to begin our adventure for {project} here. This collaborative platform will act as our main headquarters, containing all the details related to our project for {company name}.

Best,
Andy" isDescriptionBlockVisible isPhotoBlockVisible jobTitle="Account Executive" name="Andy" photoUrl="https://storage.distribute.so/media/main/3b08aa17-579a-4ac4-8e01-04ea6d628cb3/d4158d8f-1d4c-40cb-855b-a87b65b1b13e.jpeg" initialName="Allura Abba Buot" serializedContacts="[]" class="contact-card" data-type="contactCard"><div class="contact-card__description "><p class="contact-card__description-text">Greetings {recipient&apos;s name} 👋,

I&apos;m excited to begin our adventure for {project} here. This collaborative platform will act as our main headquarters, containing all the details related to our project for {company name}.

Best,
Andy</p></div><div class="contact-card__content"><div class="contact-card__personal-info"><span class="avatar avatar--src contact-card__avatar "><img class="avatar__img" src="https://storage.distribute.so/media/main/3b08aa17-579a-4ac4-8e01-04ea6d628cb3/d4158d8f-1d4c-40cb-855b-a87b65b1b13e.jpeg" alt="User profile avatar"></span><div class="contact-card__basic-info"><span class="contact-card__name">Andy</span><span class="contact-card__company-info">Account Executive • Distribute</span></div></div><div class="contact-card__contact-list"></div></div></div><h3>Deal Summary</h3><div class="custom-table-wrapper"><table class="custom-table"><tbody><tr><th colspan="1" rowspan="1"><p>Parameter</p></th><th colspan="1" rowspan="1"><p>Details</p></th></tr><tr><td colspan="1" rowspan="1"><p>Company Name</p></td><td colspan="1" rowspan="1"><p>[Company name]</p></td></tr><tr><td colspan="1" rowspan="1"><p>Industry</p></td><td colspan="1" rowspan="1"><p>[Industry]</p></td></tr><tr><td colspan="1" rowspan="1"><p>Annual Revenue</p></td><td colspan="1" rowspan="1"><p>[Revenue figure]</p></td></tr><tr><td colspan="1" rowspan="1"><p>Employee Count</p></td><td colspan="1" rowspan="1"><p>[Number of employees]</p></td></tr><tr><td colspan="1" rowspan="1"><p>Opportunity Value</p></td><td colspan="1" rowspan="1"><p>[Estimated contract value]</p></td></tr><tr><td colspan="1" rowspan="1"><p>Timeline</p></td><td colspan="1" rowspan="1"><p>[Expected decision timeline]</p></td></tr><tr><td colspan="1" rowspan="1"><p>Competition</p></td><td colspan="1" rowspan="1"><p>[Known competitors in the deal]</p></td></tr><tr><td colspan="1" rowspan="1"><p>Decision Criteria</p></td><td colspan="1" rowspan="1"><p>[Key decision factors]</p></td></tr></tbody></table></div><h3>Stakeholder Map</h3><div class="custom-table-wrapper"><table class="custom-table"><tbody><tr><th colspan="1" rowspan="1"><p>Name</p></th><th colspan="1" rowspan="1"><p>Role</p></th><th colspan="1" rowspan="1"><p>Influence Level</p></th><th colspan="1" rowspan="1"><p>Current Position</p></th><th colspan="1" rowspan="1"><p>Notes</p></th></tr><tr><td colspan="1" rowspan="1"><p>[Name]</p></td><td colspan="1" rowspan="1"><p>[Title/Role]</p></td><td colspan="1" rowspan="1"><p>[High/Medium/Low]</p></td><td colspan="1" rowspan="1"><p>[Champion/Neutral/Blocker]</p></td><td colspan="1" rowspan="1"><p>[Specific concerns/interests]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Name]</p></td><td colspan="1" rowspan="1"><p>[Title/Role]</p></td><td colspan="1" rowspan="1"><p>[High/Medium/Low]</p></td><td colspan="1" rowspan="1"><p>[Champion/Neutral/Blocker]</p></td><td colspan="1" rowspan="1"><p>[Specific concerns/interests]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Name]</p></td><td colspan="1" rowspan="1"><p>[Title/Role]</p></td><td colspan="1" rowspan="1"><p>[High/Medium/Low]</p></td><td colspan="1" rowspan="1"><p>[Champion/Neutral/Blocker]</p></td><td colspan="1" rowspan="1"><p>[Specific concerns/interests]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Name]</p></td><td colspan="1" rowspan="1"><p>[Title/Role]</p></td><td colspan="1" rowspan="1"><p>[High/Medium/Low]</p></td><td colspan="1" rowspan="1"><p>[Champion/Neutral/Blocker]</p></td><td colspan="1" rowspan="1"><p>[Specific concerns/interests]</p></td></tr></tbody></table></div><p></p>

Opportunity Overview

<h3>Business Context</h3><div class="callout" style="background-color: rgb(245, 245, 245)"><span class="callout__emoji">🔍</span><div class="callout__text"><p>Understanding the prospect&apos;s current situation in detail is crucial for Gap Selling. This section should capture the reality of their business today, focusing on problems rather than symptoms.</p></div></div><h3>Current State Summary</h3><p><em>[Description of the prospect&apos;s current business situation, focusing on factual observations rather than assumptions]</em></p><h3>Problem Identification</h3><div class="custom-table-wrapper"><table class="custom-table"><tbody><tr><th colspan="1" rowspan="1"><p>Problem</p></th><th colspan="1" rowspan="1"><p>Description</p></th><th colspan="1" rowspan="1"><p>Business Impact</p></th><th colspan="1" rowspan="1"><p>Financial Impact</p></th><th colspan="1" rowspan="1"><p>Priority</p></th></tr><tr><td colspan="1" rowspan="1"><p>[Problem 1]</p></td><td colspan="1" rowspan="1"><p>[Detailed description]</p></td><td colspan="1" rowspan="1"><p>[How it affects operations]</p></td><td colspan="1" rowspan="1"><p>[Cost/revenue implications]</p></td><td colspan="1" rowspan="1"><p>[High/Medium/Low]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Problem 2]</p></td><td colspan="1" rowspan="1"><p>[Detailed description]</p></td><td colspan="1" rowspan="1"><p>[How it affects operations]</p></td><td colspan="1" rowspan="1"><p>[Cost/revenue implications]</p></td><td colspan="1" rowspan="1"><p>[High/Medium/Low]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Problem 3]</p></td><td colspan="1" rowspan="1"><p>[Detailed description]</p></td><td colspan="1" rowspan="1"><p>[How it affects operations]</p></td><td colspan="1" rowspan="1"><p>[Cost/revenue implications]</p></td><td colspan="1" rowspan="1"><p>[High/Medium/Low]</p></td></tr></tbody></table></div><h3>Root Cause Analysis</h3><div data-type="toggleList"><div class="toggle-item"><button class="toggle-item__button"><img class="toggle-item__icon" src="https://storage.googleapis.com/distribute-production-storage/general/toggle-icon.svg"></button><div class="toggle-list-item-node-view"><p><strong>Problem 1: [Problem Title]</strong></p><ul><li><p>Surface Issue: [What they initially described]</p></li><li><p>Underlying Causes:</p><ul><li><p>[Root cause 1]</p></li><li><p>[Root cause 2]</p></li><li><p>[Root cause 3]</p></li></ul></li><li><p>Critical Dependencies:</p><ul><li><p>[Dependency 1]</p></li><li><p>[Dependency 2]</p></li></ul></li></ul></div></div><div class="toggle-item"><button class="toggle-item__button"><img class="toggle-item__icon" src="https://storage.googleapis.com/distribute-production-storage/general/toggle-icon.svg"></button><div class="toggle-list-item-node-view"><p><strong>Problem 2: [Problem Title]</strong></p><ul><li><p>Surface Issue: [What they initially described]</p></li><li><p>Underlying Causes:</p><ul><li><p>[Root cause 1]</p></li><li><p>[Root cause 2]</p></li><li><p>[Root cause 3]</p></li></ul></li><li><p>Critical Dependencies:</p><ul><li><p>[Dependency 1]</p></li><li><p>[Dependency 2]</p></li></ul></li></ul></div></div><div class="toggle-item"><button class="toggle-item__button"><img class="toggle-item__icon" src="https://storage.googleapis.com/distribute-production-storage/general/toggle-icon.svg"></button><div class="toggle-list-item-node-view"><p><strong>Problem 3: [Problem Title]</strong></p><ul><li><p>Surface Issue: [What they initially described]</p></li><li><p>Underlying Causes:</p><ul><li><p>[Root cause 1]</p></li><li><p>[Root cause 2]</p></li><li><p>[Root cause 3]</p></li></ul></li><li><p>Critical Dependencies:</p><ul><li><p>[Dependency 1]</p></li><li><p>[Dependency 2]</p></li></ul></li></ul></div></div></div><h3>Current Metrics &amp; KPIs</h3><div class="custom-table-wrapper"><table class="custom-table"><tbody><tr><th colspan="1" rowspan="1"><p>Metric</p></th><th colspan="1" rowspan="1"><p>Current Value</p></th><th colspan="1" rowspan="1"><p>Industry Benchmark</p></th><th colspan="1" rowspan="1"><p>Gap</p></th><th colspan="1" rowspan="1"><p>Business Impact</p></th></tr><tr><td colspan="1" rowspan="1"><p>[Metric 1]</p></td><td colspan="1" rowspan="1"><p>[Current value]</p></td><td colspan="1" rowspan="1"><p>[Benchmark]</p></td><td colspan="1" rowspan="1"><p>[Difference]</p></td><td colspan="1" rowspan="1"><p>[Impact description]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Metric 2]</p></td><td colspan="1" rowspan="1"><p>[Current value]</p></td><td colspan="1" rowspan="1"><p>[Benchmark]</p></td><td colspan="1" rowspan="1"><p>[Difference]</p></td><td colspan="1" rowspan="1"><p>[Impact description]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Metric 3]</p></td><td colspan="1" rowspan="1"><p>[Current value]</p></td><td colspan="1" rowspan="1"><p>[Benchmark]</p></td><td colspan="1" rowspan="1"><p>[Difference]</p></td><td colspan="1" rowspan="1"><p>[Impact description]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Metric 4]</p></td><td colspan="1" rowspan="1"><p>[Current value]</p></td><td colspan="1" rowspan="1"><p>[Benchmark]</p></td><td colspan="1" rowspan="1"><p>[Difference]</p></td><td colspan="1" rowspan="1"><p>[Impact description]</p></td></tr></tbody></table></div><blockquote><p><em>&quot;Problems are like gold mines. The deeper you dig, the more value you&apos;ll find.&quot;</em></p></blockquote>

Current State Analysis

<h3>Desired Future State</h3><div class="callout" style="background-color: rgb(245, 245, 245)"><span class="callout__emoji">💡</span><div class="callout__text"><p>This section articulates what success looks like for the prospect. The future state should directly address the problems identified in the current state and represent meaningful change. </p></div></div><p></p><p><em>[Description of the ideal future state from the prospect&apos;s perspective]</em></p><h3>Success Criteria</h3><div class="custom-table-wrapper"><table class="custom-table"><tbody><tr><th colspan="1" rowspan="1"><p>Outcome</p></th><th colspan="1" rowspan="1"><p>Description</p></th><th colspan="1" rowspan="1"><p>Measurable Target</p></th><th colspan="1" rowspan="1"><p>Timeframe</p></th><th colspan="1" rowspan="1"><p>Priority</p></th></tr><tr><td colspan="1" rowspan="1"><p>[Outcome 1]</p></td><td colspan="1" rowspan="1"><p>[Detailed description]</p></td><td colspan="1" rowspan="1"><p>[Specific target]</p></td><td colspan="1" rowspan="1"><p>[Timeline]</p></td><td colspan="1" rowspan="1"><p>[High/Medium/Low]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Outcome 2]</p></td><td colspan="1" rowspan="1"><p>[Detailed description]</p></td><td colspan="1" rowspan="1"><p>[Specific target]</p></td><td colspan="1" rowspan="1"><p>[Timeline]</p></td><td colspan="1" rowspan="1"><p>[High/Medium/Low]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Outcome 3]</p></td><td colspan="1" rowspan="1"><p>[Detailed description]</p></td><td colspan="1" rowspan="1"><p>[Specific target]</p></td><td colspan="1" rowspan="1"><p>[Timeline]</p></td><td colspan="1" rowspan="1"><p>[High/Medium/Low]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Outcome 4]</p></td><td colspan="1" rowspan="1"><p>[Detailed description]</p></td><td colspan="1" rowspan="1"><p>[Specific target]</p></td><td colspan="1" rowspan="1"><p>[Timeline]</p></td><td colspan="1" rowspan="1"><p>[High/Medium/Low]</p></td></tr></tbody></table></div><h3>Strategic Alignment</h3><div data-type="toggleList"><div class="toggle-item"><button class="toggle-item__button"><img class="toggle-item__icon" src="https://storage.googleapis.com/distribute-production-storage/general/toggle-icon.svg"></button><div class="toggle-list-item-node-view"><p><strong>Organizational Objective 1: [Objective Title]</strong></p><ul><li><p>How our solution supports this objective:</p><ul><li><p>[Specific way solution supports this objective]</p></li><li><p>[Specific way solution supports this objective]</p></li><li><p>[Specific way solution supports this objective]</p></li></ul></li></ul></div></div><div class="toggle-item"><button class="toggle-item__button"><img class="toggle-item__icon" src="https://storage.googleapis.com/distribute-production-storage/general/toggle-icon.svg"></button><div class="toggle-list-item-node-view"><p><strong>Organizational Objective 2: [Objective Title]</strong></p><ul><li><p>How our solution supports this objective:</p><ul><li><p>[Specific way solution supports this objective]</p></li><li><p>[Specific way solution supports this objective]</p></li><li><p>[Specific way solution supports this objective]</p></li></ul></li></ul></div></div><div class="toggle-item"><button class="toggle-item__button"><img class="toggle-item__icon" src="https://storage.googleapis.com/distribute-production-storage/general/toggle-icon.svg"></button><div class="toggle-list-item-node-view"><p><strong>Organizational Objective 3: [Objective Title]</strong></p><ul><li><p>How our solution supports this objective:</p><ul><li><p>[Specific way solution supports this objective]</p></li><li><p>[Specific way solution supports this objective]</p></li><li><p>[Specific way solution supports this objective]</p></li></ul></li></ul></div></div></div><h3>Future State Metrics &amp; KPIs</h3><div class="custom-table-wrapper"><table class="custom-table"><tbody><tr><th colspan="1" rowspan="1"><p>Metric</p></th><th colspan="1" rowspan="1"><p>Current Value</p></th><th colspan="1" rowspan="1"><p>Target Value</p></th><th colspan="1" rowspan="1"><p>Improvement</p></th><th colspan="1" rowspan="1"><p>Business Impact</p></th></tr><tr><td colspan="1" rowspan="1"><p>[Metric 1]</p></td><td colspan="1" rowspan="1"><p>[Current value]</p></td><td colspan="1" rowspan="1"><p>[Target]</p></td><td colspan="1" rowspan="1"><p>[% or absolute change]</p></td><td colspan="1" rowspan="1"><p>[Impact description]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Metric 2]</p></td><td colspan="1" rowspan="1"><p>[Current value]</p></td><td colspan="1" rowspan="1"><p>[Target]</p></td><td colspan="1" rowspan="1"><p>[% or absolute change]</p></td><td colspan="1" rowspan="1"><p>[Impact description]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Metric 3]</p></td><td colspan="1" rowspan="1"><p>[Current value]</p></td><td colspan="1" rowspan="1"><p>[Target]</p></td><td colspan="1" rowspan="1"><p>[% or absolute change]</p></td><td colspan="1" rowspan="1"><p>[Impact description]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Metric 4]</p></td><td colspan="1" rowspan="1"><p>[Current value]</p></td><td colspan="1" rowspan="1"><p>[Target]</p></td><td colspan="1" rowspan="1"><p>[% or absolute change]</p></td><td colspan="1" rowspan="1"><p>[Impact description]</p></td></tr></tbody></table></div><blockquote><p><em>&quot;The value of your solution is directly proportional to the size of the gap between current pain and future gain.&quot;</em></p></blockquote>

Future State Vision

<h3>Gap Identification</h3><div class="callout" style="background-color: rgb(245, 245, 245)"><span class="callout__emoji">💡</span><div class="callout__text"><p>This section quantifies the gap between the current and future states, making the case for change clear and compelling. The greater the gap, the more urgent and valuable the solution becomes. </p></div></div><h3>Gap Summary</h3><p><em>[Overview of the critical gaps between current and future states]</em></p><h3>Detailed Gap Analysis</h3><div class="custom-table-wrapper"><table class="custom-table"><tbody><tr><th colspan="1" rowspan="1"><p>Area</p></th><th colspan="1" rowspan="1"><p>Current State</p></th><th colspan="1" rowspan="1"><p>Future State</p></th><th colspan="1" rowspan="1"><p>Gap</p></th><th colspan="1" rowspan="1"><p>Business Impact</p></th><th colspan="1" rowspan="1"><p>Financial Impact</p></th></tr><tr><td colspan="1" rowspan="1"><p>[Area 1]</p></td><td colspan="1" rowspan="1"><p>[Current description]</p></td><td colspan="1" rowspan="1"><p>[Future description]</p></td><td colspan="1" rowspan="1"><p>[Gap description]</p></td><td colspan="1" rowspan="1"><p>[Impact on business]</p></td><td colspan="1" rowspan="1"><p>[Financial value]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Area 2]</p></td><td colspan="1" rowspan="1"><p>[Current description]</p></td><td colspan="1" rowspan="1"><p>[Future description]</p></td><td colspan="1" rowspan="1"><p>[Gap description]</p></td><td colspan="1" rowspan="1"><p>[Impact on business]</p></td><td colspan="1" rowspan="1"><p>[Financial value]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Area 3]</p></td><td colspan="1" rowspan="1"><p>[Current description]</p></td><td colspan="1" rowspan="1"><p>[Future description]</p></td><td colspan="1" rowspan="1"><p>[Gap description]</p></td><td colspan="1" rowspan="1"><p>[Impact on business]</p></td><td colspan="1" rowspan="1"><p>[Financial value]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Area 4]</p></td><td colspan="1" rowspan="1"><p>[Current description]</p></td><td colspan="1" rowspan="1"><p>[Future description]</p></td><td colspan="1" rowspan="1"><p>[Gap description]</p></td><td colspan="1" rowspan="1"><p>[Impact on business]</p></td><td colspan="1" rowspan="1"><p>[Financial value]</p></td></tr></tbody></table></div><h3>Cost of Inaction</h3><div data-type="toggleList"><div class="toggle-item"><button class="toggle-item__button"><img class="toggle-item__icon" src="https://storage.googleapis.com/distribute-production-storage/general/toggle-icon.svg"></button><div class="toggle-list-item-node-view"><p><strong>Direct Costs</strong></p><div class="toggle-list-item-content"><p>The tangible financial costs of maintaining the status quo:</p><ul><li><p>[Direct cost 1]: [Amount]/[Time period]</p></li><li><p>[Direct cost 2]: [Amount]/[Time period]</p></li><li><p>[Direct cost 3]: [Amount]/[Time period] Total direct cost of inaction: [Total amount]/[Time period]</p></li></ul></div></div></div><div class="toggle-item"><button class="toggle-item__button"><img class="toggle-item__icon" src="https://storage.googleapis.com/distribute-production-storage/general/toggle-icon.svg"></button><div class="toggle-list-item-node-view"><p><strong>Indirect Costs</strong></p><div class="toggle-list-item-content"><p>The less visible but equally important costs:</p><ul><li><p>[Indirect cost 1]: [Description and estimated impact]</p></li><li><p>[Indirect cost 2]: [Description and estimated impact]</p></li><li><p>[Indirect cost 3]: [Description and estimated impact]</p></li></ul></div></div></div><div class="toggle-item"><button class="toggle-item__button"><img class="toggle-item__icon" src="https://storage.googleapis.com/distribute-production-storage/general/toggle-icon.svg"></button><div class="toggle-list-item-node-view"><p><strong>Opportunity Costs</strong></p><div class="toggle-list-item-content"><p>What the prospect is missing out on by not changing:</p><ul><li><p>[Opportunity cost 1]: [Description and estimated value]</p></li><li><p>[Opportunity cost 2]: [Description and estimated value]</p></li><li><p>[Opportunity cost 3]: [Description and estimated value] </p></li></ul></div></div></div></div><h3>Gap Valuation</h3><div class="custom-table-wrapper"><table class="custom-table"><tbody><tr><th colspan="1" rowspan="1"><p>Value Driver</p></th><th colspan="1" rowspan="1"><p>Annual Value</p></th><th colspan="1" rowspan="1"><p>3-Year Value</p></th><th colspan="1" rowspan="1"><p>Calculation Method</p></th><th colspan="1" rowspan="1"><p>Confidence Level</p></th></tr><tr><td colspan="1" rowspan="1"><p>[Value driver 1]</p></td><td colspan="1" rowspan="1"><p>[Annual value]</p></td><td colspan="1" rowspan="1"><p>[3-year value]</p></td><td colspan="1" rowspan="1"><p>[How calculated]</p></td><td colspan="1" rowspan="1"><p>[High/Medium/Low]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Value driver 2]</p></td><td colspan="1" rowspan="1"><p>[Annual value]</p></td><td colspan="1" rowspan="1"><p>[3-year value]</p></td><td colspan="1" rowspan="1"><p>[How calculated]</p></td><td colspan="1" rowspan="1"><p>[High/Medium/Low]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Value driver 3]</p></td><td colspan="1" rowspan="1"><p>[Annual value]</p></td><td colspan="1" rowspan="1"><p>[3-year value]</p></td><td colspan="1" rowspan="1"><p>[How calculated]</p></td><td colspan="1" rowspan="1"><p>[High/Medium/Low]</p></td></tr><tr><td colspan="1" rowspan="1"><p><strong>Total Value</strong></p></td><td colspan="1" rowspan="1"><p><strong>[Total annual]</strong></p></td><td colspan="1" rowspan="1"><p><strong>[Total 3-year]</strong></p></td><td colspan="1" rowspan="1"><p></p></td><td colspan="1" rowspan="1"><p></p></td></tr></tbody></table></div><blockquote><p><em>&quot;The bigger the problem you solve, the more value you create.&quot; </em></p></blockquote><p></p>

The Gap Analysis

<h3>Solution Overview</h3><div class="callout" style="background-color: rgb(245, 245, 245)"><span class="callout__emoji">🔗</span><div class="callout__text"><p>This section shows how your solution specifically bridges the gap between current state and future state, creating the value demonstrated in the gap analysis. </p></div></div><h3>Solution Components</h3><div class="custom-table-wrapper"><table class="custom-table"><tbody><tr><th colspan="1" rowspan="1"><p>Problem</p></th><th colspan="1" rowspan="1"><p>Gap</p></th><th colspan="1" rowspan="1"><p>Solution Component</p></th><th colspan="1" rowspan="1"><p>How It Bridges the Gap</p></th></tr><tr><td colspan="1" rowspan="1"><p>[Problem 1]</p></td><td colspan="1" rowspan="1"><p>[Gap 1]</p></td><td colspan="1" rowspan="1"><p>[Solution component]</p></td><td colspan="1" rowspan="1"><p>[Specific explanation]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Problem 2]</p></td><td colspan="1" rowspan="1"><p>[Gap 2]</p></td><td colspan="1" rowspan="1"><p>[Solution component]</p></td><td colspan="1" rowspan="1"><p>[Specific explanation]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Problem 3]</p></td><td colspan="1" rowspan="1"><p>[Gap 3]</p></td><td colspan="1" rowspan="1"><p>[Solution component]</p></td><td colspan="1" rowspan="1"><p>[Specific explanation]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Problem 4]</p></td><td colspan="1" rowspan="1"><p>[Gap 4]</p></td><td colspan="1" rowspan="1"><p>[Solution component]</p></td><td colspan="1" rowspan="1"><p>[Specific explanation]</p></td></tr></tbody></table></div><h3>Implementation Approach</h3><div data-type="toggleList"><div class="toggle-item"><button class="toggle-item__button"><img class="toggle-item__icon" src="https://storage.googleapis.com/distribute-production-storage/general/toggle-icon.svg"></button><div class="toggle-list-item-node-view"><p><strong>Phase 1: [Phase Name]</strong></p><ul><li><p>Timeline: [Duration]</p></li><li><p>Key Activities:</p><ul><li><p>[Activity 1]</p></li><li><p>[Activity 2]</p></li><li><p>[Activity 3]</p></li></ul></li><li><p>Deliverables:</p><ul><li><p>[Deliverable 1]</p></li><li><p>[Deliverable 2]</p></li></ul></li><li><p>Success Criteria:</p><ul><li><p>[Criteria 1]</p></li><li><p>[Criteria 2]</p></li></ul></li></ul></div></div><div class="toggle-item"><button class="toggle-item__button"><img class="toggle-item__icon" src="https://storage.googleapis.com/distribute-production-storage/general/toggle-icon.svg"></button><div class="toggle-list-item-node-view"><p><strong>Phase 2: [Phase Name]</strong></p><ul><li><p>Timeline: [Duration]</p></li><li><p>Key Activities:</p><ul><li><p>[Activity 1]</p></li><li><p>[Activity 2]</p></li><li><p>[Activity 3]</p></li></ul></li><li><p>Deliverables:</p><ul><li><p>[Deliverable 1]</p></li><li><p>[Deliverable 2]</p></li></ul></li><li><p>Success Criteria:</p><ul><li><p>[Criteria 1]</p></li><li><p>[Criteria 2]</p></li></ul></li></ul></div></div><div class="toggle-item"><button class="toggle-item__button"><img class="toggle-item__icon" src="https://storage.googleapis.com/distribute-production-storage/general/toggle-icon.svg"></button><div class="toggle-list-item-node-view"><p><strong>Phase 3: [Phase Name]</strong></p><ul><li><p>Timeline: [Duration]</p></li><li><p>Key Activities:</p><ul><li><p>[Activity 1]</p></li><li><p>[Activity 2]</p></li><li><p>[Activity 3]</p></li></ul></li><li><p>Deliverables:</p><ul><li><p>[Deliverable 1]</p></li><li><p>[Deliverable 2]</p></li></ul></li><li><p>Success Criteria:</p><ul><li><p>[Criteria 1]</p></li><li><p>[Criteria 2] [/Toggles]</p></li></ul></li></ul></div></div></div><h3>ROI Analysis</h3><div class="custom-table-wrapper"><table class="custom-table"><tbody><tr><th colspan="1" rowspan="1"><p>Investment Component</p></th><th colspan="1" rowspan="1"><p>Cost</p></th></tr><tr><td colspan="1" rowspan="1"><p>[Component 1]</p></td><td colspan="1" rowspan="1"><p>[Cost]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Component 2]</p></td><td colspan="1" rowspan="1"><p>[Cost]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Component 3]</p></td><td colspan="1" rowspan="1"><p>[Cost]</p></td></tr><tr><td colspan="1" rowspan="1"><p><strong>Total Investment</strong></p></td><td colspan="1" rowspan="1"><p><strong>[Total cost]</strong></p></td></tr></tbody></table></div><h4><strong>ROI Calculation</strong></h4><div class="custom-table-wrapper"><table class="custom-table"><tbody><tr><th colspan="1" rowspan="1"><p>Metric</p></th><th colspan="1" rowspan="1"><p>Value</p></th></tr><tr><td colspan="1" rowspan="1"><p>Total 3-Year Value</p></td><td colspan="1" rowspan="1"><p>[Value from Gap Valuation]</p></td></tr><tr><td colspan="1" rowspan="1"><p>Total Investment</p></td><td colspan="1" rowspan="1"><p>[Cost from above]</p></td></tr><tr><td colspan="1" rowspan="1"><p>Net Return</p></td><td colspan="1" rowspan="1"><p>[Value - Cost]</p></td></tr><tr><td colspan="1" rowspan="1"><p>ROI Percentage</p></td><td colspan="1" rowspan="1"><p>[Net Return / Investment × 100]%</p></td></tr><tr><td colspan="1" rowspan="1"><p>Payback Period</p></td><td colspan="1" rowspan="1"><p>[Months to break even]</p></td></tr></tbody></table></div><h3>Differentiation</h3><div class="custom-table-wrapper"><table class="custom-table"><tbody><tr><th colspan="1" rowspan="1"><p>Capability</p></th><th colspan="1" rowspan="1"><p>Our Approach</p></th><th colspan="1" rowspan="1"><p>Alternative Approaches</p></th><th colspan="1" rowspan="1"><p>Advantage</p></th></tr><tr><td colspan="1" rowspan="1"><p>[Capability 1]</p></td><td colspan="1" rowspan="1"><p>[Our approach]</p></td><td colspan="1" rowspan="1"><p>[Competitor approach]</p></td><td colspan="1" rowspan="1"><p>[Our advantage]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Capability 2]</p></td><td colspan="1" rowspan="1"><p>[Our approach]</p></td><td colspan="1" rowspan="1"><p>[Competitor approach]</p></td><td colspan="1" rowspan="1"><p>[Our advantage]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Capability 3]</p></td><td colspan="1" rowspan="1"><p>[Our approach]</p></td><td colspan="1" rowspan="1"><p>[Competitor approach]</p></td><td colspan="1" rowspan="1"><p>[Our advantage]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Capability 4]</p></td><td colspan="1" rowspan="1"><p>[Our approach]</p></td><td colspan="1" rowspan="1"><p>[Competitor approach]</p></td><td colspan="1" rowspan="1"><p>[Our advantage]</p></td></tr></tbody></table></div><blockquote><p><em>&quot;Your solution is only as valuable as the problem it solves.&quot;</em></p></blockquote>

Solution Bridge

Action Plan & Next Steps

<h3>Case Studies</h3><h4><strong>Case Study 1: [Client Name]</strong></h4><ul><li><p>Industry: [Industry]</p></li><li><p>Initial Situation: [Brief description of starting point]</p></li><li><p>Problems Addressed: [List of problems]</p></li><li><p>Solution Implemented: [Brief solution description]</p></li><li><p>Results: [Quantifiable outcomes]</p></li><li><p>Timeframe: [How long it took to achieve results]</p></li></ul><h4><strong>Case Study 2: [Client Name]</strong></h4><ul><li><p>Industry: [Industry]</p></li><li><p>Initial Situation: [Brief description of starting point]</p></li><li><p>Problems Addressed: [List of problems]</p></li><li><p>Solution Implemented: [Brief solution description]</p></li><li><p>Results: [Quantifiable outcomes]</p></li><li><p>Timeframe: [How long it took to achieve results]</p></li></ul><h4><strong>Case Study 3: [Client Name]</strong></h4><ul><li><p>Industry: [Industry]</p></li><li><p>Initial Situation: [Brief description of starting point]</p></li><li><p>Problems Addressed: [List of problems]</p></li><li><p>Solution Implemented: [Brief solution description]</p></li><li><p>Results: [Quantifiable outcomes]</p></li><li><p>Timeframe: [How long it took to achieve results] [/Toggles]</p></li></ul><h3>Client Testimonials</h3><blockquote><p><em>&quot;[Testimonial text that speaks to the gap closing process and results achieved]&quot;</em></p><ul><li><p><em>[Client Name], [Title], [Company]</em></p></li></ul></blockquote><blockquote><p><em>&quot;[Testimonial text that speaks to the gap closing process and results achieved]&quot;</em></p><ul><li><p><em>[Client Name], [Title], [Company]</em></p></li></ul></blockquote><blockquote><p><em>&quot;[Testimonial text that speaks to the gap closing process and results achieved]&quot;</em></p><ul><li><p><em>[Client Name], [Title], [Company]</em></p></li></ul></blockquote><h3>Educational Resources</h3><div class="custom-table-wrapper"><table class="custom-table"><tbody><tr><th colspan="1" rowspan="1"><p>Resource</p></th><th colspan="1" rowspan="1"><p>Description</p></th><th colspan="1" rowspan="1"><p>Link/Attachment</p></th></tr><tr><td colspan="1" rowspan="1"><p>[Whitepaper]</p></td><td colspan="1" rowspan="1"><p>[Brief description]</p></td><td colspan="1" rowspan="1"><p>[Link placeholder]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Industry Report]</p></td><td colspan="1" rowspan="1"><p>[Brief description]</p></td><td colspan="1" rowspan="1"><p>[Link placeholder]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[Case Study]</p></td><td colspan="1" rowspan="1"><p>[Brief description]</p></td><td colspan="1" rowspan="1"><p>[Link placeholder]</p></td></tr><tr><td colspan="1" rowspan="1"><p>[ROI Calculator]</p></td><td colspan="1" rowspan="1"><p>[Brief description]</p></td><td colspan="1" rowspan="1"><p>[Link placeholder]</p></td></tr></tbody></table></div><h3>Gap Selling Methodology Reference</h3><div class="callout" style="background-color: rgb(245, 245, 245)"><span class="callout__emoji">⚖️</span><div class="callout__text"><p>Gap Selling focuses on the space between where a prospect is today and where they want to be. The larger the gap and the more valuable closing it is to the prospect, the more likely they are to buy your solution.</p></div></div><div data-type="toggleList"><div class="toggle-item"><button class="toggle-item__button"><img class="toggle-item__icon" src="https://storage.googleapis.com/distribute-production-storage/general/toggle-icon.svg"></button><div class="toggle-list-item-node-view"><p><strong>Current State Discovery Tips</strong></p><ul><li><p>Focus on business problems, not symptoms</p></li><li><p>Ask &quot;why&quot; to get to root causes</p></li><li><p>Quantify the impact whenever possible</p></li><li><p>Validate findings with multiple stakeholders</p></li><li><p>Connect problems to business outcomes</p></li></ul></div></div><div class="toggle-item"><button class="toggle-item__button"><img class="toggle-item__icon" src="https://storage.googleapis.com/distribute-production-storage/general/toggle-icon.svg"></button><div class="toggle-list-item-node-view"><p><strong>Future State Development Tips</strong></p><ul><li><p>Start with business objectives, not features</p></li><li><p>Make outcomes specific and measurable</p></li><li><p>Align with strategic initiatives</p></li><li><p>Get buy-in from all key stakeholders</p></li><li><p>Make it aspirational but achievable</p></li></ul></div></div><div class="toggle-item"><button class="toggle-item__button"><img class="toggle-item__icon" src="https://storage.googleapis.com/distribute-production-storage/general/toggle-icon.svg"></button><div class="toggle-list-item-node-view"><p><strong>Gap Analysis Best Practices</strong></p><ul><li><p>Quantify wherever possible</p></li><li><p>Include direct, indirect, and opportunity costs</p></li><li><p>Relate to strategic business objectives</p></li><li><p>Calculate 3-year and 5-year impacts</p></li><li><p>Include both financial and non-financial impacts</p></li></ul></div></div></div><p></p>

Resources & References

Gap Selling Framework

Andy's Workspace

Allura's Folder

Guide prospects through the Gap Selling methodology by identifying their current state, future state, and the value of bridging that gap with your solution.

Parameter	Details
Company Name	[Company name]
Industry	[Industry]
Annual Revenue	[Revenue figure]
Employee Count	[Number of employees]
Opportunity Value	[Estimated contract value]
Timeline	[Expected decision timeline]
Competition	[Known competitors in the deal]
Decision Criteria	[Key decision factors]

Name	Role	Influence Level	Current Position	Notes
[Name]	[Title/Role]	[High/Medium/Low]	[Champion/Neutral/Blocker]	[Specific concerns/interests]
[Name]	[Title/Role]	[High/Medium/Low]	[Champion/Neutral/Blocker]	[Specific concerns/interests]
[Name]	[Title/Role]	[High/Medium/Low]	[Champion/Neutral/Blocker]	[Specific concerns/interests]
[Name]	[Title/Role]	[High/Medium/Low]	[Champion/Neutral/Blocker]	[Specific concerns/interests]