📈 THE MARKET MOVED (YOU DIDN'T)

Then (March 2024):

[Competitor 1] was struggling with [same problem]
Industry average for [metric] was [X]
"Wait and see" made sense

Now (January 2025):

[Competitor 1] fixed this and reported [specific gain]
Industry average jumped to [Y]
Waiting now costs $[Z]/month

What this means: Every month of inaction widens the gap by [specific metric].

🎯 YOUR SITUATION EVOLVED

What you told me in March:

"[Specific quote about their problem]"
Budget wasn't approved
Team wasn't ready

What's likely true now:

That problem got [X]% worse
New fiscal year = new budget
Your team is drowning in [specific pain]

Critical Question: How much longer can you afford to let [problem] compound?

🚀 OUR SOLUTION LEVELED UP

Feature	What We Showed You	What's Available Now
Version	2.0 with [limitations]	3.0 with [new capability]
Implementation	[X] weeks	[X-2] weeks
Resources Required	[Y] resources needed	Self-service option launched

Translation: Easier, faster, and solves the exact concern you raised.

💸 THE COST OF MORE WAITING

Metric	March 2024	Today	By March 2025
Monthly loss from [problem]	$[X]	$[Y]	$[Z]
Competitors using [solution]	2	7	12+
Your team hours wasted	[X]/week	[Y]/week	[Z]/week
Market share at risk	[X]%	[Y]%	[Z]%

The uncomfortable truth: This problem didn't go away. It got expensive.

🔄 TWO PATHS FORWARD

❌ Option 1: Stay the Course

Keep losing $[X]/month
Fall further behind [competitors]
Hope the problem solves itself

✅ Option 2: 15-Minute Revisit

See what's new (no obligation)
Get updated pricing (likely lower)
Make an informed 2025 decision

No pitch. Just perspective.

P.S. - If you solved this another way, I'd love to hear about it. If not, here's my calendar: [link]. Even if we don't work together, I'll share what your competitors are doing.